TINA.org is a non-profit organization based in Madison, Conn. that uses investigative journalism, education, and advocacy to empower consumers to protect themselves against false advertising and deceptive marketing. TINA.org is independently funded and does not accept any advertising dollars to support its work.
Bonnie Patten, Esq. is Executive Director and co-Founder of truthinadvertising.org (TINA.org), a non-profit consumer advocacy organization focused on protecting consumers from false advertising and deceptive marketing. From its inception, Truth in Advertising (TINA.org) has worked to expose brazen falsehoods in marketing for what they are, whether it’s fly-by-night operations hawking obscure products or the marketing activities of the nation’s largest corporations. TINA.org’s work has uncovered deceptive practices and false advertising that often target vulnerable consumers, from senior citizens to parents of children with disabilities to families in economic distress.
Bonnie provides the overall vision, leadership, and direction to help TINA.org achieve its mission and strategic goals. Her commitment to educating the public about deceptive marketing and fraudulent ads stems from her belief that education is the only viable way to effectively eradicate the market of false ads.
Since launching TINA.org, the organization has filed more than 200 legal actions, published more than 1,00 ad alerts, written over 800 news articles, and tracked more than 2,000 federal class actions alleging deceptive marketing. Since 2015, state and federal agencies have fined companies nearly $250 million based on TINA.org legal actions, and returned millions in ill-gotten gains to consumers.
Because of Bonnie’s expertise in the areas of deceptive marketing and truthful advertising, she is frequently called upon to comment about current marketing issues including appearances on NBC, CBS, ABC, BBC, and CBC, among others, and has been quoted in publications including The New York Times, The Wall Street Journal, The Washington Post, USA Today, The Atlantic, The Economist, Los Angeles Times and The Boston Globe.
Bonnie is the recipient of the 2019 Florence Kelley Consumer Leadership Award by the National Consumers League (NCL) for her work with TINA.org in fighting false and deceptive advertising.
Prior to helping found TINA.org, she spent most of the past two decades working as a litigation attorney in New Haven, CT. She earned her J.D. from Boston University and her B.A. from the University of Pennsylvania.