TINA.org to Vemma: Take Down Questionable Health Claims
November 3rd, 2014
Our tweets & more
Three months ago TINA.org alerted the FTC and Vemma that improper health and treatment claims about Vemma products were all over the Internet. At that time, TINA.org provided examples of hundreds of health testimonials on dozens of sites that claimed Vemma products could treat and/or cure everything from diabetes to cancer. TINA.org had also pointed out in an investigative story that two of Vemma’s top earning couples, Tom and Bethany Alkazin and Jeff and Ruth Elliott, were using improper health claims to market the Vemma business and training hundreds of thousands in their downlines to do the same.
In response, Vemma’s CEO BK Boreyko said that he was “very troubled by what has apparently transpired,” and said the company was overhauling and restructuring its compliance department.
“Vemma Compliance is working diligently to correct all non-compliant or unauthorized health claims,” Boreyko told TINA.org. He indicated that penalties for affiliates who violated the FTC order ranged from termination to fines approaching $200,000.
For all of Boreyko’s talk, however, it is clear that complying with the FTC order is not the company’s top priority. This fact is evident from the plethora of URLS continuing to make Vemma health claims and the company’s continuing use of star affiliates to market the Vemma business despite the fact that these affiliates (such as Tom and Brad Alkazin, Ruth Elliott, and Alex Morton, to name but a few) have flouted the FTC order and repeatedly used health claims to market the Vemma business.
Join the campaign
Given TINA.org’s success in motivating Vemma to silence sites and videos making unsubstantiated health claims once we point them out, we’ve decided to continue the #VemmaTruth campaign on Twitter. So if you find a Vemma health testimonial tweet it using #VemmaTruth.
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