In March 2015, a false advertising class-action lawsuit
was filed against Tinder, Inc. (an online dating application for mobile phones where users “swipe” their finger across the screen to either approve or pass on a potential match). According to the complaint, Tinder falsely markets its app as a “free online dating app” when, in reality, consumers need to pay for services starting March 2015. For example, consumers need to sign up for a Tinder Plus account, which costs $2.99 per month, to continue getting an unlimited number of swipes. (Warner et al v. Tinder, Inc.
, Case No. 15-cv-01668, C. D. CA.)
For more information about other lawsuits regarding online dating websites and TINA.org’s coverage of them, click here.