In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and chemically-processed ingredients. (De Lacour et al v. Colgate-Palmolive Co. and Tom’s of Maine Inc., Case No. 16-cv-8364, S. D. NY.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
The Class-Action Tracker is intended to notify consumers about false advertising class-action lawsuits filed around the country, but does not necessarily reflect TINA.org’s opinion with respect to the lawsuits or disposition of the cases