In December 2019, a class-action lawsuit
was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely advertising toothpastes and deodorants as “natural” when, according to the complaint, the products actually contain artificial, synthetic, and chemically-processed ingredients. (Mun
sell et al v. Colgate-Palmolive Co. and Tom’s of Maine Inc., Case No. 19-cv-12512, D. Mass.)
For more of TINA.org’s coverage of natural claims, click here.