Tom’s of Maine Toothpastes and Deodorants

In December 2019, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely advertising toothpastes and deodorants as “natural” when, according to the complaint, the products actually contain artificial, synthetic, and chemically-processed ingredients. (Munsell et al v. Colgate-Palmolive Co. and Tom’s of Maine Inc., Case No. 19-cv-12512, D. Mass.)

For more of TINA.org’s coverage of natural claims, click here.

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