In June 2020, a class-action lawsuit
was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients. (Coburn et al v. Tom’s of Maine, Inc.
, Case No. 20-cv-1036, C.D. Cal.)
For more of TINA.org’s coverage of the marketing of toothpastes, click here.