June 16th, 2016
This encouraged Nina to continue with her purchase. She clicked “book now” and was returned to the “Who’s traveling?” page on which the pop-up appeared. But when it came time to print out the tickets, the advertised $100 discount was not reflected in the price.
Nina complained to Travelocity customer service who told her — wrongly — that the promotion had expired. In fact, the promotion, which started April 27, runs until July 18. The real reason Nina was denied the discount was because she booked a two-night hotel stay and the promotion calls for a minimum four-night hotel stay. Of course, this was not disclosed to Nina during the booking process, nor were all the other terms, which note that the discount is for “selected vacation packages” that meet certain conditions including a specific redemption period and travel stays.
“The banner popped up and there was no terms and conditions, no link, no additional information about the promotion,” Nina told TINA.org in an email.
Keith Nowak, Travelocity’s director of marketing communications, when asked by TINA.org about this issue, said the tools through which the promotion is set up to be presented were not “aligned,” causing people like Nina who don’t qualify for the promotion to be served the pop-up message. Thanks to our inquiry, he said, everything’s back in order.
Nowak said he’ll look into linking to the terms and conditions of the promotion in the pop-up. But the FTC requires that conditions be disclosed in the ad itself. In other words, it’s not enough just to link to them.
Find more of our coverage on travel here.