
Domino’s $6.99 Pizzas
Why advertise a price that no consumer will pay?
In December 2013, a federal judge granted final approval of a settlement to a class-action lawsuit filed against Trex Company. The complaint, which was originally filed in 2008, alleges that the company advertises its outdoor decking material products will last 25 years without rotting or splintering when, in reality, the products experience defects shortly after installation. According to the settlement terms, class members will receive either a replacement product or a cash refund for the retail price of the Trex Product that experienced surface flaking. (Ross et al v. Trex Company, Inc., Case No. 09-cv-00670, N. D. CA.).
Why advertise a price that no consumer will pay?
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