“Unscented” Deodorants

May 2015: This action was voluntarily dismissed without prejudice. The reasons for the dismissal have not been disclosed.

November 2014: A class-action lawsuit was filed against Procter & Gamble, Revlon, Dial, and others for allegedly deceptively labeling deodorants – including Arm & Hammer Essentials, Arm & Hammer UltraMax, Secret Outlast, Mitchum Men’s, Mitchum Women’s, Dry Idea, and Ban – as “unscented” when they actually have a “noticeable and unmistakable scent.” (Fogarty et al v. Church & Dwight, Inc., The Procter & Gamble Company, Inc., Revlon, Inc., The Dial Corporation, and Henkel Corporation, Case No. 14-cv-07086, D. NJ.).

For more information about other class-action lawsuits regarding the marketing of deodorants and TINA.org’s coverage of the issue, click here.


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When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.


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