Up & Up Biotin Supplements
June 2018: Plaintiffs filed an amended complaint bringing similar allegations.
April 2017: A class-action lawsuit was filed against Target for allegedly deceptively marketing Up & Up biotin supplements as “help[ing] support healthy hair and skin” when the supplements do not provide such benefits. According to the complaint, the supplements are “superfluous and unneeded” because the general population gets more than enough biotin from their daily diets. (Greenberg et al v. Target Corporation, Case No. 17-cv-1862, N. D. CA.)
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