Up & Up Biotin Supplements

August 2019: A federal judge granted summary judgment in favor of Target concluding that the plaintiffs’ claims are preempted by federal law. Later in August, the named plaintiff filed a Notice of Appeal regarding the summary judgment order. (Case No. 19-16699, 9th Cir.)

June 2018: Plaintiffs filed an amended complaint bringing similar allegations.

April 2017: A class-action lawsuit was filed against Target for allegedly deceptively marketing Up & Up biotin supplements as “help[ing] support healthy hair and skin” when the supplements do not provide such benefits. According to the complaint, the supplements are “superfluous and unneeded” because the general population gets more than enough biotin from their daily diets. (Greenberg et al v. Target Corporation, Case No. 17-cv-1862, N. D. CA.)

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