V8 Energy Drinks
In February 2019, a class-action lawsuit was filed against Campbell Soup Company regarding the marketing for V8 Energy, V8 Energy – Sparkling, and V8 Energy – Diet. The complaint claims that the company:
- Falsely markets that the caffeine in the drinks provides “steady energy” and does not cause a crash when, according to plaintiffs, these claims are based on “faulty science, implausible studies and consumers’ erroneous impressions;”
- Misleadingly markets that the drinks are comprised of the fruit and vegetable juices in the product name when, according to plaintiffs, the main ingredient in a majority of the drinks is concentrated sweet potato juice, which is not in the product name; and
- Falsely advertises that the drinks have “No Added Sugars.”
(Simon et al v. Campbell Soup Company, Case No. 19-cv-1209, E. D. NY.)
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