V8 Energy Drinks

• Falsely markets that the caffeine in the drinks provides “steady energy” and does not cause a crash when, according to plaintiffs, these claims are based on “faulty science, implausible studies and consumers’ erroneous impressions;”
• Misleadingly markets that the drinks are comprised of the fruit and vegetable juices in the product name when, according to plaintiffs, the main ingredient in a majority of the drinks is concentrated sweet potato juice, which is not in the product name; and
• Falsely advertises that the drinks have “No Added Sugars.”

(Simon et al v. Campbell Soup Company, Case No. 19-cv-1209, E. D. NY.)