Vape Shop Criteria

Health:
Healthier than tobacco (also safer)
Nicotine isn’t bad for you/is safe
It’s only water vapor
No toxins/carcinogens
No second-hand smoke
No negative side effects of e-cigarettes

Cheaper:
Cheaper than regular cigarettes
Cost Comparisons
Save money

Smoke in Most Places:
Smoke anywhere
Smoke virtually anywhere
Smoke almost anywhere
Smoke on a plane

Smoking Cessation:
Quit tobacco/cigarettes
Testimonials about quitting tobacco
Personal anecdotes about stopping smoking
Stating many people have stopped/lessened smoking

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