Verizon Wireless’s May 2019 Mother’s Day Promotion

In March 2020, a class-action lawsuit was filed against Verizon Wireless alleging that its May 2019 Mother’s Day promotion was a bait-and-switch scheme. Specifically, plaintiffs claim that the company falsely promised that consumers who bought an iPhone XR, iPhone XS MAX, iPhone XS, or iPhone X as part of the promotion would get a free iPhone XR when, according to plaintiffs, consumers received a charge for the “free” iPhone on their next bill. (Wise et al v. Verizon Wireless Services, LLC, Cellco Partnership, both d/b/a Verizon Wireless et al, Case No. 60CV-20-1970, Arkansas State Court, Pulaski County)

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