Vermont Attorney General’s Office
Consumer Assistance Program
146 University Place
Burlington, VT 05405
(800) 649-2424/(802) 656-3183
To file a complaint online, click here.
Here’s a snapshot of Vermont’s laws regarding deceptive advertising:
9 Vermont Statutes § 2453: States that unfair or deceptive acts in commerce are unlawful.
13 Vermont Statutes§ 2005: Makes it unlawful to use advertisements that contain untrue, deceptive, or misleading statements.
Some of the penalties that fraudulent or deceptive advertisers may suffer in Vermont include:
- The return of money or property acquired by the unlawful advertising (9 Vermont Statutes § 2458(b)(2));
- Exemplary damages up to three times the amount of money the consumer paid the advertiser (9 Vermont Statutes § 2461(b));
- The cost of reasonable attorney’s fees of the person suing, if that person wins the lawsuit (9 Vermont Statutes § 2461(b));
- Up to $10,000 per violation of the law against unfair or deceptive acts in commerce (9 Vermont Statutes § 2458(b)(1));
- Up to $10,000 per violation of an injunction (9 Vermont Statutes § 2461).
- A fine of up to $1,000 for any misleading, deceptive, or false advertisement. (13 Vermont Code Section 2005).
Small Claims Court in Vermont
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in Vermont, click here.
Researching Consumer Complaints
To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:
Vermont Office of the Attorney General
109 State St.
Montpelier, VT 05609
A sample Freedom of Information request can be found here.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in Vermont, and not a comprehensive list.**
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.
Compensation for losses that are proven to have occurred.