Internet Ads

Published on June 14th, 2013

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Virasyl by Wellbeing

Wellbeing Inc. claimed that their supplement Virasyl was “Formulated in a medical clinic and backed by research to support the following:

  • GI Tract & Immune System
  • Nerves & Mental Clarity
  • Joint & Muscles
  • Detox & Purification”

The Council for Responsible Nutrition challenged the claims about Virasyl before the NAD, which investigated. Wellbeing, to back up their advertisements, “submitted several animal studies on the ingredients, but no studies that addressed the effect of humic acid and shilajit in human beings and no studies on the product itself.” NAD determined the studies were not sufficient to back up the claims, and Wellbeing agreed to modify its statements and future advertisements.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

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