Vitafusion and L’il Critters Multivitamins

2019: A class-action lawsuit was filed against Church & Dwight for allegedly falsely advertising that Vitafusion and L’il Critters brands of multivitamins are “complete” and contain the “essential” nutrients when, according to plaintiffs, the multivitamins are missing at least three essential vitamins: vitamin K, thiamin (vitamin B-1), and riboflavin (vitamin B-2). The complaint also claims the company represents that Vitafusion Men’s Complete Multivitamin includes niacin (vitamin B3) when, according to plaintiffs, it does not. The complaint was originally filed in April and amended in June. (DeVane et al v. Church & Dwight Co, Inc., Case No. 19-cv-9899, D.N.J.)

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