Summary of Action

Since 2009, several class-action lawsuits have been filed against Coca-Cola and its subsidiary Glacéau, all alleging that the companies falsely advertise Vitaminwater as a healthy alternative to soda. In fact, Vitaminwater is marketed as a “nutrient enhanced water beverage” that is good for your immune system and eyes, among other things, when, in reality, a 20-ounce bottle has over 30 grams of sugar — more sugar than many standard-sized candy bars — and nutrients consist of less than 0.5% of the content.

In July 2014, the parties to five of the class actions (ones pending in Ohio, Florida, Illinois, Missouri, and the Virgin Islands) reached a settlement agreement that consists solely of meaningless injunctive relief and $1.2 million in attorneys’ fees. Under the terms of the agreement, the class members are to receive zero cash reimbursement. Coca-Cola also gets to continue calling its product “Vitaminwater” and can still market the sugary drink in a deceptive manner.

Because the agreement does not provide any real benefit to consumers, TINA.org filed a brief in October 2014 as amicus curiae opposing the proposed settlement. However, on March 30, 2015, the Court approved the settlement over TINA.org’s and others’ objections.

For more information about TINA.org’s position or to read the full brief, use the menu.

Print Friendly, PDF & Email

(Latin for “friend of the courts.”) A person or organization that is not a party to a lawsuit but has a significant interest in the case and offers information that may be important to the court’s determination.

Tags:



Leave a Reply

Back to Top ↑