Wal-Mart’s Rollback Prices

August 2017: This case was voluntarily dismissed without prejudice, the reasons for which have not been disclosed.

April 2017: A class-action lawsuit was filed against Walmart for allegedly deceptively advertising pricing discounts by comparing “rollback” prices to false regular prices that were not the prevailing market price for the three months immediately before the advertisement, as required by California law. (Ceja et al v. Wal-Mart Stores, Inc., Case No. 17-cv-833, E. D. CA.)

For more information about TINA.org’s coverage of Walmart, click here.

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When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.

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