Summary of Action
In October 2017, almost a year later, TINA.org found evidence that Warner Bros. is violating this Order. Specifically, one of the examples included in the FTC’s complaint, a YouTube video promoting the Shadow of Mordor game created and posted by YouTube’s top influencer “PewDiePie,” continues to lack a clear and conspicuous disclosure. And despite having been originally published in 2014, the video has received more than 170,000 additional views since the FTC’s 2016 action against Warner Bros.
As a result, TINA.org sent a letter on October 30, 2017 to the FTC urging it to reopen its investigation into Warner Bros.’s use of influencer marketing and take appropriate enforcement action.