A Brand Story
Be wary of questionable and deceptive claims in origin stories.
December 2015: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
March 2015: A class-action lawsuit was filed against Wedderspoon Organic, Inc. for allegedly deceptively marketing mañuka honey products, including Wedderspoon Gold 100% Raw Organic Mañuka Honey and Wedderspoon 100% Raw Mañuka Honey. Specifically, plaintiffs claim that the company deceptively uses “16+” or “12+” mañuka activity ratings to make consumers believe that its honeys have the same level of antibacterial activity as UMF® “16+” or “12+” honeys when, according to the complaint, the Wedderspoon honey’s antibacterial activity level is not the same as UMF® honeys. (UMF® honeys are New Zealand mañuka honeys licensed by the Unique Mañuka Factor® Honey Association.) (Kong et al v. SWCC USA 1234, LLC (formerly known as Wedderspoon Organic USA, LLC) and Wedderspoon Organic, Inc., Case No. 15-cv-1635, E. D. NY.)
Be wary of questionable and deceptive claims in origin stories.
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