When Natural is Really Just Mostly Natural
April 1st, 2013
. . . has considered “natural” to mean that nothing artificial or synthetic (including colors regardless of source) is included in, or has been added to, the product that would not normally be expected to be there. For example, the addition of beet juice to lemonade to make it pink would preclude the product being called “natural.”
This loose definition of natural leads to some pretty loopy marketing claims. Here are five products we found that were advertised as being natural, except for that last two percent.