In November 2020, a class-action lawsuit
was filed against Wakefern Food Corp. for allegedly misleadingly representing that the main flavoring ingredient in Wholesome Pantry Unsweetened Vanilla Almondmilk is vanilla when, according to the complaint, the ingredients list reveals that the product contains unspecified “Natural Flavor” rather than vanilla. Plaintiffs also allege that the marketing fails to disclose that the product contains artificial vanilla flavors as well. (Sidle et al v. Wakefern Food Corp.
, Case No. 20-cv-16336, D.N.J.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.