Summary of Action investigated certain marketing practices used by liquor stores in Connecticut and found that the majority of stores visited — 26 out of 30 — deceptively display signs that promote high wine ratings, while the actual wines being sold in conjunction with the signs are different vintages and therefore either do not have the same rating or do not have a rating at all.

This practice is problematic because the quality of wine can differ significantly with each vintage and consumers rely on ratings and descriptions from wine critics to help them make informed purchasing decisions.

As a result of these findings, sent warning letters to each of the 26 stores identified as using this deceptive marketing tactic, urging them to remove the deceptive signs immediately. also alerted the Connecticut Department of Consumer Protection to this issue as the findings clearly suggest that the practice is widespread and therefore should be addressed on a state-wide basis.

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