Winx Club Harmonix Dolls

June 20th, 2013

Winx Club Harmonix Dolls appeared in an ad to move their heads on their own and stand up without human assistance. The Children’s Advertising Review Unit objected to the ad, noting that ads for toys should make it clear to children how those toys really function.

… commercials for toys that do not move on their own, but that are depicted as moving, should clearly and conspicuously demonstrate how the toys are made to move. The demonstration should be of sufficient length and clarity that children viewing the commercial take away a clear understanding of how the toy operates in the real world during real play.

JAKKS Pacific agreed to modify the ad to better show human hands manipulating the dolls, should it run the ad again in the future.

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