Internet Ads

Published on January 15th, 2014

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Xtreme Nitro and Maxx Test 300

Want to see almost every suspicious weight-loss ad technique in one place? Look no further. We recently received an email that had the subject line “Strenght Muscle – Instant Fitness” and contained a link to what looks like a health newsletter. If you thought the subject line should say Strength Muscle, because “strenght” isn’t a thing, you would be right. But also, you would be wrong, because for some reason the site really is called Strenght Muscle. The homepage half-heartedly tries to pretend it doesn’t have a ridiculous misspelled version of what would already be a pretty silly name…

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…but whether it succeeds is debatable.

Strenght Muscle makes incredible claims about two diet supplements, Xtreme Nitro and Maxx Test 300. These claims include:

  • “It’s a deadly combo for getting insanely ripped.”
  • “The two supplemental are clinically proven to flush out all the junks in your body and melt away body fat without harming your immune system.” [Ed. – why must fat always “melt away” in ads like this?]
  • “lose the fat & get shredded abs in less than 1 month”
  • “I Gained 13.9 Lbs of muscle in 4 Weeks while losing 8.5 pounds of fat with No Special Diet and No Intense Exercise. That’s a total of 22.4 pounds of fat lost, because of the 13.9 lbs of muscle gained!”

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Red Flags:

  • Poor spelling and grammar throughout, even without counting “Strenght.”
  • Just about every link in the newsletter goes to the product order page for Xtreme Nitro or Maxx Test 300, including the links that say “Yoga” or “Click on the video to play.”
  • Extreme (or should we say “Xtreme”?) weight-loss and muscle-building claims are unsupported by scientific evidence.
  • Right-clicking is disabled on the newsletter page. This means you can’t view the page source or lots of other revealing information.
  • The newsletter advertises an exclusive, limited “Free trial” of each supplement that ends on the current date.
  • When you click through to the product pages and read the terms of service, it becomes clear that buying either product will get you entangled in a negative-option offer. After your free trial, which lasts only 14 days, you will be charged $79.95 for each bottle of Xtreme Nitro and $87.47 for each bottle of Maxx Test 300 you received in addition to shipping and handling. You will continue to receive these products and be charged every month until you cancel.
  • When you try to leave the page, you get one of these pop-up windows:

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And did we mention the newsletter isn’t a real newsletter? The Terms and Conditions in fine print at the bottom of the page include the following (emphasis added):

THIS IS AN ADVERTISEMENT AND NOT AN ACTUAL NEWS ARTICLE, BLOG, OR CONSUMER PROTECTION UPDATE.[…] This website, and any page on the website, is based loosely off a true story, but has been modified in multiple ways including, but not limited to: the story, the photos, and the comments. Thus, this page, and any page on this website, are not to be taken literally or as a non-fiction story. […] This page receives compensation for clicks on or purchase of products featured on this site. This page also accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.The compensation received may influence the advertising content, topics or posts made in this page. That content, advertising space or post may not always be identified as paid or sponsored content.

We could go on, but hopefully you now have enough reason to think twice before ordering these products. And as always, you should check with your doctor before taking any new dietary supplements.

For another very similar ad alert, see Xtreme Muscle Pro.

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An advertising term used to lure you into buying something that’s not free. A mythical concept, much like time travel and bigfoot.

An advertisement that pops up in a new window when you’re browsing the internet.

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3 Responses to Xtreme Nitro and Maxx Test 300

  1. Tony T. says:

    I just ordered a free trial, I have things a pay on my card. What can I do?

  2. al c. says:

    DO NOT ENGAGE WITH THIS COMPANY, NOR GET ANYTHING FOR FREE … THEY ARE AFTER YOUR CREDIT OR DEBIT CARD, AND BY THE TIME YOU GET IN TOUCH WITH THEM, THEY ALREADY HAVE CHARGED YOU HUNDREDS OF DOLLARS … A COMPLETELY RIPOFF COMPANY … READ THE FINE PRINT OF THEIR PRODUCTS … IT IS NOTHING, IT IS JUST A TEST AS THEY SAY … YOU ARE BUYING PLAIN CAPSULES WITH SUGAR POWDER … PLAIN AND SIMPLE. IF YOU ALREADY BOUGHT IT, I AM SORRY FOR YOU. I CANCELED MINE, BUT THEY STILL GOT MY 78 DOLLARS … THEY ARE VERY SUBTLE …. AND EVIL.

  3. al c. says:

    READ THE TERMS AND CONDITIONS (WHO DOES IT?) IF NOT, THEY WILL TAKE MONEY FROM YOUR BANK 4EVER …. COMPRENDE? IT SAYS THAT IF YOU DON’T CANCEL IT IN 14 DAYS … THEN YOU ARE SCREWED … (MY VERSION)

    HERE IS THEIR CUSTOMER SERVICE NUMBER:
    Test Extreme

    61 South 500 East
    St. George, Utah 84770

    Phone: 1-888-599-3835

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